Migrating a website can be difficult, but there are ways to make the process easier. Using tools specifically designed for the task is essential to ensure the migration is error-free. It will help minimize the number of customers who experience a disruption to their site.
SEO
Website Augmentum web migration can be an excellent opportunity to improve your site’s SEO. Whether changing web platforms, renaming your domain, or merging sites, planning carefully to minimize disruptions and loss of search traffic is essential. One example of a migration gone wrong was a large retailer that didn’t have redirects in place and lost millions of dollars in the first month after the move.
During the transition, keeping track of critical metrics and benchmarks is essential. It will help you identify any problems that may impact organic performance. You can also use tools designed for website migrations to audit and monitor the process.
You’ll need to migrate your XML sitemap, test and update rich snippets, and verify that your links and redirects are working correctly. You’ll also need to update your tracking codes, including Google Analytics. Making these changes during off-hours or a low season is a good idea to avoid potential downtime.
Any server change carries an SEO risk, and your ranking will likely dip during the transition. However, this isn’t necessarily a bad thing. Google favours fast websites; a faster host can help you rank higher in the SERPs.
In addition to redirecting all old URLs, you should also submit a change of address in Google Search Console (GSC) to speed up the transfer of organic authority. You should also offer a new XML sitemap and request a Fetch & Render to speed up the indexation process.
During the transition, you may end up with duplicate content on your new site. It can cause various issues, from poor rankings to low visibility. You can use the 301 redirection method to prevent this or create a separate index for your duplicate pages.
Google Ad Words
Augmentum Digital is a marketing agency that offers SEO, Google Ad Words, and social media marketing to help local Australian businesses grow. It focuses on ROI and ensures that its campaigns are cost-effective. It also allows companies to generate leads by launching Facebook and LinkedIn ads. Its content strategies are based on the buyer journey to ensure they appeal to potential customers.
The website migration process can be complicated and should be done by a professional. It should also be scheduled during off-hours or in a season when there are few visitors to the site. Otherwise, the migration could cause problems and lead to loss of business. In addition, it’s essential to keep the existing website up and running during the migration process.
Social Media Marketing
Social media marketing is a crucial part of any website migration. It involves creating relevant content for the audience and promoting it on social media platforms like Facebook and LinkedIn. It can help businesses grow their audience and attract new customers. It is also essential to avoid disrupting visitors during the migration process by scheduling it during off-hours or a season when traffic is low.
Augmentum Digital is a Kent Town-based company that provides SEO, Google Ad Words, and social media marketing services to local and national Australian businesses. Their marketing experts focus on each client’s ultimate objective and tailor their strategies to meet their needs. They also focus on ROI to ensure that their campaigns deliver results for their clients. Their team can also launch Facebook and Linkedin ads to generate client leads.
Web Design
Whether you’re migrating to a new website platform or changing your domain name, planning and executing the Augmentum web migration process is essential. It will help you avoid problems and keep your customers happy. It is also a good idea to create an overview of metrics and benchmarks, set migration deadlines, and enlist internal stakeholders to ensure all tasks are completed on time. Kent Town-based Augmentum Digital is a marketing company that helps small businesses grow and attract more clients through online advertising. They specialize in SEO and Google Ad campaigns and are committed to delivering results for their clients.