The goal of every well-crafted website is to not only inform its audience about the subject matter at hand, but also to keep their attention during their time there. A well-designed website is the result of a number of variables coming together harmoniously: coherence in color scheme and font; appropriate images; user-friendliness; and so on.
With the sole goal to deliver original and quality services, Markustudio has grown rapidly, a freelance web designer in Manchester providing web design, logo branding, print, SEO and digital design services. If you need help creating a style guide or staying consistent with your branding, our team of experts is here to assist you.
There are a number of critical aspects to consider while developing a website. Having confidence in your website’s design and ability to direct users to take action is essential. Creating a pleasant user experience depends on the website’s usability (form and aesthetics) and how simple it is to navigate (functionality).
Here are a few pointers to keep in mind as you plan your next web project.
ONE REASON FOR THE WEBSITE
The user experience of your website must take their preferences into account. Users are more likely to engage with your content if each page clearly communicates its purpose. Just what are you hoping to accomplish with this web page? Are you providing instructional advice along the lines of a “how to” manual? Do you provide content like sports news or are you trying to sell anything to your audience? While each website serves a variety of goals, there are some that are universal:
- Expertise Description
- Constructing a Solid Name for Yourself In other words,
- generating leads
- Sales and After-Sales-Service.
TWO: EASE OF UNDERSTANDING
When thinking about how to improve the usability and experience of your website, keep things as simple as possible. Methods of design simplicity are listed below.
Colour
Color is a powerful tool for expression and communication. Discovering the right color scheme for your business will give you more power to shape how your target audience perceives and responds to your products. Limit yourself to no more than 5 colors. The use of contrasting hues is really effective. Color schemes that are easy on the eyes and make people happy tend to have more repeat visitors.
Type
The way your website’s text is typeset is crucial. It grabs people’s interest and serves as a visual representation of the brand’s tone of voice. The website should utilize no more than three distinct typefaces, all of which are legible.
Imagery
Communication imagery encompasses any and all visual elements. All visual media, whether stationary or moving, fall under this category. All visuals should be evocative, encapsulating the essence of the business and representing its brand personality. For the most part, the first impression we get of a website comes from its visuals, thus it’s crucial that those visuals be of excellent quality to inspire trust and confidence in the minds of first-time visitors.
NAVIGATION, PART III
In order to find what they’re looking for on a website, users employ a navigation system. Improve your site’s usability and you’ll keep more visitors. Website visitors who encounter difficulties navigating the site will likely leave in search of a more user-friendly alternative. It is essential that the site’s navigation be user-friendly, consistent, and easy to use on every page.
4. READING THE F-SHAPED PATTERN
There are a few typical patterns for scanning content online, but the F-pattern is by far the most popular. According to eye-tracking research, people tend to focus their attention on the top and left sides of the screen. The Western reading habit is reflected in the F-shaped design (left to right and top to bottom). If a website is well-designed, it will accommodate the reader’s usual way of scanning the content.
5. HIERARCHY, VERTICAL
Visual hierarchy refers to the established order of elements based on their significance. This may be achieved by the use of scale, color, images, contrast, typography, white space, texture, and style. One of visual hierarchy’s primary roles is to provide a focal point, drawing the viewer’s attention to the information that’s most crucial to their experience.
6. CONTENT
A website’s success hinges on its design and content. Using persuasive language, excellent content may attract and persuade visitors, ultimately leading to sales.
7. A STRUCTURED GRID DISPLAY
To keep your design and content neat and tidy, use a grid. The grid is useful for maintaining order and cleanliness on the page. The grid-based style creates a satisfying visual experience by organizing content into neat, uniform columns and sections that all line up and feel balanced.
8 SAVING TIME
People who visit your website won’t wait around for it to load. Over half of all website users have impatient expectations, and if a page doesn’t load in three seconds or less, they may never return. When image sizes are optimized, websites load much more quickly.
Compatible with mobile devices, number nine
There has been an increase in the number of people using mobile devices to access the internet. A responsive layout, in which your website can adjust to multiple screens, is something to think about while designing your website.